01
Identity system
Wordmark, mark, type system, colour, motion. Designed for the long arc restrained enough that it'll still feel right in 2040, distinctive enough that it doesn't look like every other VC.
Studio · Brand
A complete identity, product surface, and content system for a new venture firm.
Designed for fifteen years of compounding use identity, design system, content infrastructure, and the website that ties it together.
- End-to-end system
- 1
- Build duration
- 6 mo
- Surfaces shipped
- 3
- Designed for
- 15 yr
- Client
- Marble Capital
- Vertical
- Early-stage venture
- Region
- London + NYC
- Year
- 2024
- Duration
- 6 months
- Team
- 2 designers · 2 engineers
- Role
- Identity · design system · content infra
Overview
What we walked into.
Marble Capital was spinning out from a larger fund three founding partners, a portfolio they'd build from zero. The identity, the product surface (deal-flow tooling, partner portal), and the public website all needed to ship together, in one coherent design language, before they raised their fund.
Most venture firms get an identity and a website, then bolt internal tools on later from off-the-shelf SaaS. Marble wanted the opposite: a system that scales from a sticker on a laptop through to internal LP-reporting dashboards, all designed once, all sharing the same primitives.
Approach
What we built.
02
Design system
Tokens, components, and a Storybook used by both the public site and the internal portal. Every primitive buttons, tables, charts, doc-viewers designed once, shipped twice.
03
Content infrastructure
A markdown-first publishing system for the public site (essays, portfolio updates, fund letters) and a structured CMS for internal docs. Same editor, different surfaces.
Outcome
What shipped.
Marble launched the firm with a coherent surface public site, deal portal, and internal docs all running on the system we shipped. Two years in, they've added portfolio dashboards and an LP letter pipeline without leaving the system.
We've added two new internal tools in the last six months. They both look like they were always part of the firm because the system did the work.
Stack
- Figma
- Next.js
- TypeScript
- Sanity
- Tailwind
Ready when you are.
Thirty minutes. We'll listen, and we'll tell you plainly whether this is a fit. If it isn't, we'll point you at someone it is.
No discovery deck. No sales call. One conversation.