Vertex operates 4,200 active listings across Toronto, Vancouver, and Montreal. They're a vertical operator — agents, photographers, in-house mortgage — competing for share against the Zillow-class platforms that own the discovery layer. Their previous tooling was a stitched-together stack of three SaaS products that none of them owned.
Platform-grade search and listing infrastructure with sub-second response times across three regions, on a budget that didn't allow for a five-year build. The team needed to keep all data in their own database — both for compliance and because their listing relationships were the company's defensible asset.